The Luther Automotive Group

Burnsville Hyundai marks 30 dealerships

Luther Burnsville Hyundai

An architect’s drawing reveals the appearance of the new
Luther Burnsville Hyundai just west of Interstate 35 and south of Burnsville Center mall.

General Manager Charlie Rassouli

General Manager Charlie Rassouli

A South Korean brand that’s growing in popularity is making its mark in the Burnsville auto mall area, with the opening of Luther Burnsville Hyundai, just south of Burnsville Center.

“It’s very exciting, a great location and a great franchise,” said General Manager Charlie Rassouli. “It’s going to be fantastic.” The remodeled facility once held Saturn and was briefly occupied by Luther’s Burnsville Volkswagen. With nearly 30 years in the car business, Rassouli last served as general sales manager at Bloomington Acura Subaru and is a previous Subaru GM.   -more-


Family Buick GMC wins prestigious award

Overall performance places Fargo store among top 16 GMC dealerships in U.S.
Family Buick GMC Dealer of the Year

Employees at the Fargo store enjoyed a catered luncheon,
and an award presentation by Zone Manager Steve Davis.

General Motors acclaim came to Fargo at the end of May, when Luther Family Buick GMC was named a GMC “Dealer of the Year,” placing it among its top 16 stores in the U.S.

“More than anything, it’s taking care of the customers and keeping them happy, and selling enough to meet and exceed their (GMC’s) expectations,” said General Manager Anita Hetler.

Parts Manager Larry Mitchell said Luther Auto’s good values, and happy and content employees make for happy customers. “It’s a feather in your hat, and makes you feel pretty proud,” said Mitchell. “Every individual here can say they have a part in it, and they really have.”  -more-


New Brookdale Honda opens grandly

Left to right, dignitaries join President David Luther, second from right, and GM Jim Haertzen, fourth from right, as the ceremonial blue ribbon is cut.

Left to right, dignitaries join President David Luther, second from right,
and GM Jim Haertzen, fourth from right, as the ceremonial blue ribbon
is cut.

Like a dream that finally came true, Brookdale Honda celebrated its grand opening this spring with fanfare, speeches from dignitaries and, of course, fine food.

“What a facility this is. It really looks good, bright, new, shiny. Lots of chrome, lots of great cars,” said Brooklyn Center Mayor Tim Wilson. He said the Luther organization is renowned for having car sales on Brooklyn Boulevard and noted the jobs it brings to the community.  -More-


Seasonal focus means motorcycles for Honda of St. Cloud

Motorcycle season is a bustling time at Luther Honda of St. Cloud, when its large inventory of new and used SONY DSCbikes draws many buyers to the central Minnesota city.

“This is a great, phenomenal job. Every day I get up I’m thankful for it,” said Powersports Sales Manager Paul Kunde. “How do you have a bad day demonstrating motorcycles with customers?”

Kunde and others travel the country in the winter months to gather the largest selection of used motorcycles in Minnesota. Many are “primo” and unique, he explains. Brands include Harley Davidson, Yamaha, Suzuki, Victory and Triumph.  -more-



Family Happenings   Employee Anniversaries


Tech Artist, Luther Briefs, We Ask Employees
Employees share at Auto Show, Hudson Drag Racer, letters

Cedar Falls Raceway (Midway Shootout) (Small)


1,105,272 meals prepared for Stop Hunger Now

Stop Hunger Now

View photos from Luther’s unprecedented event!

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