The Luther Automotive Group

Automotive Performance Studio Launched

Protective products serve metro stores, add value, personalization, style
Automotive Performance Studio vans are becoming a more familiar sight at Luther stores in the Twin Cities metro area as mobile services reach out.

Automotive Performance Studio vans are becoming a more familiar sight at Luther stores in the Twin Cities metro area as mobile services reach out.

An entirely new venture that offers protective and appearance enhancing products for vehicles is gaining momentum with Luther Auto’s newest division, the Automotive Performance Studio (APS).

The name leaves room for a broad array of products, which will eventually include performance upgrades, leaders explain. In time, the operation will be transformed into a studio-like atmosphere with multiple products and additional services.

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Burnsville VW’s ‘Barbie Beetle’ by
Luther Automotive Performance Studio
Barbie Beetle

Covered in pink vinyl wrapping outside, with dash and steering wheel accents, this 2012 VW Beetle prompts people to turn around and come back for photos, explains Trivia Phillips in sales with Burnsville VW. The store, which once marketed whitewall tires, has two “Barbie Pink” Beetles. “We’re out of those whitewalls. Now we’re in the pink,” said Garry Lee Erickson, used car and detail manager.

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STORIES AHEAD

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Terry DeBruzzi

Luther veterans | Anniversaries | Bluegrass band | Luther Briefs
We Ask Employees | Archery champ | Victors to UK | Letters
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An unusual discovery prompted quick action by Alex Soderberg, left, and Christ Siebenaler.

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Hudson Chevrolet brings substantial remodel

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Hudson Chevrolet GMC opened new doors to an expanded show floor with a new customer lounge and service drive on Labor Day weekend.

Anticipation levels were high as sales staff members had been working from temporary offices for five months. The old store did not feature an indoor receiving area for service customers.  “It’s the new service drive if anything else,” said Jeff McKorkel in sales. “(Previously) people didn’t know where to go, where to park.”

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New Toyota store crowns almost 30 years on boulevard

Toyota’s vice president of sales Paul Holdridge,  left, and Kevin Fletcher, right, GM for Toyota’s Chicago Region, present a Samurai sword to President David Luther and store GM Ron Murray.

Toyota’s vice president of sales Paul Holdridge, left, and Kevin Fletcher, right, GM for Toyota’s Chicago Region, present a Samurai sword to President David Luther and store GM Ron Murray.

As Brookdale Toyota nears its 30th anniversary, a much greater development came this summer, a new store building and a spirited celebration.

“I’m ecstatic. I’m excited beyond what you can believe that I can finally, officially say that Toyota City is now the all new Brookdale Toyota,” said General Manager Ron Murray. “And, isn’t it amazing?”

Making reference to the store’s longtime facility down the street, Murray relayed stories from when President David Luther managed the dealership from 1983 to 1991.

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