Luther Family Ford took steps to honor area law enforcement personnel on the radio and in the Fargo Forum newspaper’s “Salute to Law Enforcement” ad campaign.
“It’s tough being a police officer right now,” said GM Joel Bechtold. “I wouldn’t want to do that job. You just can’t win.”
The store gives away $100 Luther gift cards to the monthly winners and holds ceremonies in their honor. The first event generated a crowd of about 15 law enforcement officers. Many winners have given their gifts away, one to the local police chaplains and another to a fund for a St. Cloud officer who was killed.