The Luther Automotive Group

sales careers for women explored, leaders in Luther field tell their stories

Sales leader Linda Radue, in red, visits with several Luther Auto women open to considering a career in sales.

Sales leader Linda Radue, in red, visits with several Luther Auto women open to considering a career in sales.

It’s often easier to take on a new challenge when one hears from someone else who has been successful, and sales jobs, admittedly, can be intimidating for many people.

To invite more women to consider sales as a career, Luther Auto put on a special brunch featuring some top women in the field, and others from the company who provide major sales supports.  The women talked about how they made the switch to sales and how they value their careers.

The audience was made up of current Luther Auto female employees who are working in other positions.  From clerks to accounting staff, the group received a hearty welcome and encouragement from sales veterans.
Prizes added to the fun, and included a $100 Visa gift card, a four pack admission and food at Valleyfair amusement park and a designer wallet and bag.

Sales training guru Matt Hanrahan shares his expertise with others in the group who attended a sales brunch.

Sales training guru Matt Hanrahan shares his expertise with others in the group who attended a sales brunch.

Sales Manager Heidi Colby from Hopkins Honda and sales associate Crystal Anderson spoke along with Linda Radue, a top performer in the Luther group.  They shared their experience, how they got into the business and the positive impact it has had.

Anderson’s story centered on her desire to leave a position in a large corporation, saying she thought “it would be cool” to sell cars.  Just a year ago, she completed an application and attended a sales career night event hosted by Luther sales managers who she could talk with, face to face.  She was offered a job as she drove home.

Anderson has found sales to be financially and personally rewarding.  “Every day I learn a lot.  I feel I have become a more well-rounded person,” she said.  “I am surprised at how much I love this job.  I did not know a thing about the car business.”

Brunch attendees mixed with Luther CFO Barb Hilbert, Director of Training Matt Hanrahan and Director of Sales Andy Gadient, sharing their experiences and asking questions.

Many say that sales is all about relationships, and that was the heart of Radue’s message to the women.  She has been selling vehicles for eight years after stints in banking and real estate.  Radue has earned an enviable list of more than 500 comments from satisfied clients.  She said women have an advantage over men in sales because of their natural interest in people and an ability to listen.  It is not unusual for Radue to be holding a guest’s baby or giving out hugs.  “You would not see a man doing that,” said Gadient.

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