Christmas time often centers on Toys for Tots, but White Bear Acura Subaru chose a similar track this summer, collecting toys and other items for patients at Children’s Hospital.
The effort has served as the store’s own “Drive to Serve” event, said Controller Donna Ferguson. Facebook and advertising promotions are spreading the effort to guests and friends of the store. The dealership stocked collection boxes with hundreds of dollars in toys on two show floors in an effort to match employee and guest contributions. “We will definitely match it as it goes along,” Ferguson explained.
White Bear also started a giving committee to research charitable projects, and members have formed a list that calls for a new charity every two months.