The new Infiniti of Bloomington facility is larger, longer and far more elegant than before.
The all new structure is nestled on the west frontage road of Interstate 35W, near American Boulevard. The old building was removed to display vehicles in front, enhancing the entrance to the store.
“Whoever developed this concept was ahead of the curve,” said Rick Messina in sales.
General Manager Mark Anderson who opened the first Infiniti store in early 1991, has been a stalwart for the brand. Planning for the new facility began about five years ago.
Guests entering the front door can walk through a “gallery” to the right, entering the show floor. With its chrome ceiling and purple glass, the passageway transitions to an overhead “bridge” with seating beneath it and high ceilings to the left and right.
Dark brown themes with glossy off-white tile and gray carpet create a tasteful feel, with abstract artwork and wallpaper that sparkles under ample lighting. The main floor and exterior are the first Infiniti designs of their kind, and feature a longer footprint due to the site’s dimensions, Anderson explains. Even with all these features, the GM says the business still comes down to building relationships one on one. “The vehicle gives us the opportunity to do just that,” he said.
Light, airy and open are words that Nate Klitzke, a 12-year sales veteran, is hearing from guests.
The store utilizes LED lighting outside and within, with long skylights in the shop and large wall windows that make it one of Luther’s brightest. Radiant heat and overhead fluid lines, a central vacuum system and the store’s first automatic car wash will all improve efficiency. Service bays are doubled, to 12, and parts has more than twice the space as before.