Quick Lane Manager Brandon Anderson was chosen for the tire trial trip of a lifetime, a “Drive and Learn” event at the Continental and General Tire Uvalde proving grounds in Texas.
The full day event had five different sites with two vehicles each, as 80 people tested the company’s tires against competitors.
“It’s great because I’m able to tell the guest that I’ve actually experienced the difference between two particular tires … how well this tire may do in a certain circumstance,” said the North Country Ford team member.
The store has done quite well with tire sales, ranking in the top 40 for Ford nationally. New tires, as well as improved models were on hand in an area that was surprisingly green an hour and a half west of San Antonio, he said. Good food, fishing and target shooting were also offered.
The Quick Lane at North Country will shop competitors’ tires with the guest at the store, and beat any price by a dollar. “There’s no reason for them to go anywhere else because they know that we’ll beat it,” said Anderson.