The Luther Automotive Group

Hirsch’s Cambridge creates ‘food Jeep’ promo

Staff decorated with almost 1,100 pounds of donated items, John Hirsch’s Cambridge Motors treated a Jeep display to promote giving.

Staff decorated with almost 1,100 pounds of donated items, John Hirsch’s Cambridge Motors treated a Jeep display to promote giving.

It’s a charity that John Hirsch’s Cambridge Motors has supported for years, but this time, the store pulled in a wagon, Jeep style.

For a collection drive to support Family Pathways Food Shelf, parts counterman Steve Henry built a specialized wood frame set off by real Jeep wheels and tires, and coffee filter packs for headlights.

A committee came up with the idea, said Henry, who started it with a pallet and legs and built it up from there.  Five staff teams shopped to then fill out the food shelf vehicle.  Customers brought in items, as well, and received a $19.95 oil change special.

“This was such a fun event here at the dealership,” said Sue Slater, who works in accounts payable and receivable.  “All of our staff got involved with building each side, the hood, roof and grille.”  The group spelled out Jeep with boxes of macaroni and cheese.

In the end, close to 1,100 pounds of items were given, and a significant cash donation.

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