Luther’s dealership in Rochester didn’t put the University of Wisconsin into the Final Four college basketball tournament, but it did send an elated customer to watch his team play.
Keith Graner responded to a BMW test drive contest and, beating the odds, won tickets for four and $500 cash to see the
championship at Lucas Oil Stadium in Indianapolis.
“He’s a big time Wisconsin fan and loved his once in a lifetime opportunity!” said Park Place Motor Cars sales assistant Adam Ward, who helped coordinate the BMW Tournament Time Sales Event. There were only three sets of tickets for BMW’s Midwest Region, which included more than 25 dealerships. Park Place was the smallest store involved in the contest, which garnered 40,000 entries.
Participants received a mailer or email which they brought to the store to take a test drive. Ward said the GM was pleased with the response Park Place received.