In the heart of Luther’s largest concentration of dealerships, the Community Emergency Assistance Program in Brooklyn Center and its “Hope for the Holidays” program distributed toys to more than 800 families and 2,700 children, and offered an opportunity for store employees to lend a helping hand.
An outpouring of support followed, with more than 40 employee volunteers from Luther stores along Brooklyn Boulevard. “It’s not about us, it’s about the kids,” said James Baldwin, in sales at Brookdale Volkswagen. He worked the toy room with Dawn Kane, who works in the dealership office, letting people know that kids could pick two toys each.
Out in front at the CEAP office, Brookdale Chevrolet Technician Rob Johnson helped check people in and promoted a drawing for new bicycles with Accessories Manager Chris Johnson. “There’s so much these people do for the less fortunate during the holidays,” said the technician. The elder Johnson has been involved with CEAP since the 1970s. Stores contributed labor and gifts, including Subway and Target gift cards from Brookdale Mazda Mitsubishi.