“It brings the families together,” said Recreation Specialist Jeff Heisler with the Fargo Park District. Films are G or PG rated, and popcorn and soda are provided.
Between 500 and 1,000 people of all ages turn out for the family themed Island Park events, Heisler explains. Family Ford sponsors each event and gives prizes, and purchased a 24-by-16-foot screen.
Family Ford GM Joel Bechtold called the parks department to see how the store could help. “Those are the kind of sponsors I want,” said Heisler. “He likes to do it and we like having him.”
Support for the outdoor films has been a 10-year tradition for the “blue oval” in the city known as the Gateway to the West. “Joel always says it’s not just about selling cars but what you do for the community,” Heisler said.