In the battle for customer satisfaction (CSI), it was Luther Kia of Bloomington’s service department which was ranked first in Kia’s Central Region and second for the U.S., six quarters running.
“CSI is a really important factor– it affects your allocation of cars, it affects everything,” said Service Manager Dave Boogren. Thanks to the store’s staff and teamwork, he explains, the Bloomington franchise has risen from last place in early 2012 to first, and has stayed there.
“It’s a very good place to work, everybody’s attitude,” the service manager said. “If you like your job, it shows to your customer and they sense it.” Treating people with respect and putting in a little extra can win a customer for life, he explains.
Kia of Bloomington is typically 20 points or more above the district average of 942 on a thousand point scale, and the clear frontrunner in the collection of customer email addresses.