The Luther Automotive Group

‘Drive to Serve’ battles snow, packages 723,000 meals

Luther Auto’s fourth annual “Drive to Serve” event returned to the city where it all started, Brooklyn Center, just in time for a major February snow storm.
“The volunteers who were brave enough to head out worked hard … and made a difference in feeding kids,” said Matt Oquist, community engagement coordinator for Luther.


See more photos from the 2014 event
Working with Luther’s new partner, Coon Rapids-based Feed My Starving Children, volunteers packaged 723,000 meals for hungry children in Haiti.
Turning to the hungry in Minnesota, Luther Auto partnered with Emergency Foodshelf Network, which coordinated food collection efforts at 15 Luther stores, and at the weekend long event.
“Luther Auto is a very generous company, and is very supportive of EFN and our work in local hunger relief,” said EFN Executive Director Lori Kratchmer. It was the group’s third year with Drive to Serve, and Luther Auto also made a generous contribution to the organization, she said.
Oquist said a photo booth was a great aspect of this year’s event. Many volunteers appeared on Facebook as a result. Luther also had two time lapse cameras running to capture the action.
Nearly every Luther store had volunteers, and on the Thursday before the event kickoff, a group of mostly managers put together 3,500 boxes.
Also special was the Brooklyn Center location that was so close to the company’s largest oncentration of stores. The event has also attracted many from the Brooklyn Center fire and police departments, Oquist explained.

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