Facility utilizes part of former VW store structure in St. Louis Park
The small cars are making a move westward, as Luther Auto opens a Fiat store late this year in St. Louis Park, off long established Highway 100.
It’s hoped that the prime location, lot capacity and an attractive remodeled facility at Cedar Lake Road will draw buyers to a brand that’s planning some major model growth. The Fiat stable now offers the 500 and 500L, but five new Fiat models are expected to arrive in the U.S. over the next two years.
General Manager Doreen Fischer has high hopes for the Fiat of Minneapolis used car department, with plans to stock about 80 used
vehicles and the same amount in new inventory.
A rooftop sign is visible from Highway 100, and its vehicle traffic of 131,000 vehicles per day will build brand recognition.
The one level facility will feature five cars on the showfloor and a delivery area.
Fiat’s brand awareness is high in the Twin Cities market, said Fischer, but Luther’s stores need to sell more cars.