The Luther Automotive Group

Western suburbs welcome new Fiat store

Facility utilizes part of former VW store structure in St. Louis Park

New Fiat store

Fiat of Minneapolis in St. Louis Park will enjoy a complete store remodel with close visibility from Highway 100, a major thoroughfare that traces its roots to the pre-Interstate “beltline” designed to encircle the Twin Cities in the 1930s. The location is blocks away from Westside Volkswagen, across Highway 100.

The small cars are making a move westward, as Luther Auto opens a Fiat store late this year in St. Louis Park, off long established Highway 100.

It’s hoped that the prime location, lot capacity and an attractive remodeled facility at Cedar Lake Road will draw buyers to a brand that’s planning some major model growth. The Fiat stable now offers the 500 and 500L, but five new Fiat models are expected to arrive in the U.S. over the next two years.

General Manager Doreen Fischer has high hopes for the Fiat of Minneapolis used car department, with plans to stock about 80 used

Fiat interior design

A half moon shaped road theme will set off the new Fiat show floor from above and below the new vehicles on display.

vehicles and the same amount in new inventory.

A rooftop sign is visible from Highway 100, and its vehicle traffic of 131,000 vehicles per day will build brand recognition.

The one level facility will feature five cars on the showfloor and a delivery area.

Fiat’s brand awareness is high in the Twin Cities market, said Fischer, but Luther’s stores need to sell more cars.

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