An entirely new venture that offers protective and appearance enhancing products for vehicles is gaining momentum with Luther Auto’s newest division, the Automotive Performance Studio (aps).
The name leaves room for a broad array of products, which will eventually include performance upgrades, leaders explain. In time, the operation will be transformed into a studio-like atmosphere with multiple products and additional services.
APS offers window tinting and custom vehicle graphics, as well as 3M’s VentureShield paint protection film, Reflex Spray On truck bedliners, Crystal Fusion windshield treatments, rust-proofing, paint sealant and fabric protection.
APS provides services to several Twin Cities metro area stores and is growing, as it handles about 80 percent of its work off-site, according to managers. Bedliners are applied at the APS shop in downtown Hopkins.
Years of research laid groundwork
The APS concept was developed by Charles Luther, a son of President David Luther, who manages the operation. It made more sense to bring this type of work in-house, Luther explained, so business plans were drawn up and refined to create the new Luther division.
APS products are now on display at all Twin Cities Luther stores. The service coordinates closely with them to equip vehicles to customer specifications. Technicians are trained and certified by 3M.
Market research has shown that paint protection is the second most popular vehicle add-on in the Midwest, with floor mats ranking number one.
Window tinting is number five.
Products require high skill levels
Window tint application is truly an art, and requires a highly skilled installer. There are a lot of aspects, including keeping the glass clean, as any dust
can show through the finished product. Contours of a window can vary widely, and Minnesota law limits the amount of tinting based on the percentage of visible light.
The VentureShield paint protection product can be pretty extensive with application to hoods, bumpers, door edges under door handles and mirrors. “The guys are here, they’re motivated to work and good at what they do. They become proficient and are meticulous,” Luther said.