The Luther Automotive Group

New Toyota store crowns almost 30 years on Boulevard

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As Brookdale Toyota nears its 30th anniversary, a much greater development came this summer, a new store building and a spirited celebration.

“I’m ecstatic. I’m excited beyond what you can believe that I can finally, officially say that Toyota City is now the all new Brookdale Toyota,” said General Manager Ron Murray. “And, isn’t it amazing?”

Making reference to the store’s longtime facility down the street, Murray relayed stories from when President David Luther managed the dealership from 1983 to 1991.

As celebrants sampled hors d’oeuvres from Ruth’s Chris Steak House, leaders sang the praises of all who were involved with the project, and thanked customers for their commitment to Toyota.

The new store is more than four times the size of the previous facility, a bump that almost tripled the number of service bays to 38, with a 12-car show floor. Murray said customers enjoy the waiting area so much, they don’t want to leave when their car is done.

Toyota VP of Sales Paul Holdridge said he started talking to David Luther and the late Rudy Luther in 1986 about the day when they would have the opportunity to build a new store. Even the band for the evening seemed to match the purpose for the gathering. “How appropriate that the band would be called ‘Then and Now,’” Holdridge said.

Luther said he was overwhelmed when seeing what’s been created at Brookdale Toyota, all the things that can be accomplished there and the bright future that is in store.

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