As customers ask for more convenient ways to communicate with dealership service departments, the issue of text messaging has come up, and Luther Brookdale Toyota has found a way to accommodate this request without using employee cell phones.
Advisors can send a text message to customers via the Internet by using cellular company web portals, or pages that allow
text messaging via the computer.
Brookdale Toyota, for example, keeps a list of cellular provider website portals. When customers request text messages, advisors ask which carrier they have and for their cell number.
Advisor Josh Tousignant writes up comments about the vehicle and sends them via online texting to keep the customer informed. The customer may not be able to answer right away, but has the information needed to make a decision.