Like a dream that finally came true, Brookdale Honda celebrated its grand opening this spring with fanfare, speeches from dignitaries and, of course, fine food.
“What a facility this is. It really looks good, bright, new, shiny. Lots of chrome, lots of great cars,” said Brooklyn Center Mayor Tim Wilson. He said the Luther organization is renowned for having car sales on Brooklyn Boulevard and noted the jobs it brings to the community.
General Manager Jim Haertzen said the project had been in development for many years and actual construction took about a year. The franchise has had a presence on Brooklyn Boulevard since 1973.
As kudos and thanks were bestowed on a sizable group of Honda leaders, city officials, staff and contractors, President David Luther reminded the audience about another important group that make the new store possible. “That’s our customers, our guests, because without them, we wouldn’t be here,” said Luther. “They have many choices, many places they can go, and they choose to come here, to do business with us.”
Luther said the staff “pour their blood, sweat and tears” into the business. “I am very grateful to them.” And, he thanked his father and mother. “They lit the fuse on this. They came from North Dakota. They started with very little and it’s been a privilege and blessing to carry that torch on. I’m thrilled to be able to. I’m a man of faith. I thank the Lord and I thank all of you for coming.”
Brookdale Honda’s sister store, Luther Brookdale Toyota, is planning for a grand opening later this summer.