The Luther Automotive Group

Burnsville Hyundai marks 30 dealerships

Luther Burnsville Hyundai

An architect’s drawing reveals the appearance of the new Luther Burnsville Hyundai just west of Interstate 35 and south of Burnsville Center mall.

Hyundai-Logo_53-webA South Korean brand that’s growing in popularity is making its mark in the Burnsville auto mall area, with the opening of Luther Burnsville Hyundai, just south of Burnsville Center.

“It’s very exciting, a great location and a great franchise,” said General Manager Charlie Rassouli.  “It’s going to be fantastic.”  The remodeled facility once held

General Manager Charlie Rassouli

General Manager Charlie Rassouli

Saturn and was briefly occupied by Luther’s Burnsville Volkswagen.  With nearly 30 years in the car business, Rassouli last served as general sales manager at Bloomington Acura Subaru and is a previous Subaru GM.

Sitting on 6.5 acres, the facility will initially offer up to 130 new cars and a good selection of used vehicles.  Rassouli’s goal is to become the second largest Hyundai store in the state, behind only Luther Bloomington Hyundai.

Hyundai vehicles are frequently seen in the south of the river area, and the idea of a new store in Burnsville has been discussed for two years.  The up and coming brand is making strides.  Rassouli notes the strong reliability ratings, warranties, and high end vehicles Hyundai offers.

The new store expands Luther’s service philosophy in the area, the GM explained.  The concentration of dealerships around it will promote shopping, as customers can view vehicles from Hyundai’s primary competitors.  Burnsville Hyundai can also call on the Bloomington store’s inventory for trades.  Rassouli thanked staff from Motors Management for a high level of support to move the project along quickly.

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