The Luther Automotive Group

Luther briefs

Bloomington store breaks records

Bloomington Acura Subaru is the first Minnesota dealership in history to sell more than 1,000 Subarus in a calendar year, according to General Manager BtonAcura-side-09-webMark Rosenthal.

Prior to 2012, the store had been the highest volume Subaru dealership in a five state area, selling 900 new Subarus in 2011.

“We’ve had a nice increase for Acura, as well. It was a phenomenal year. It’s been a great team,” said General Sales Manager Charlie Rassouli.

Hudson witnesses ‘Christmas spirit’

The Christmas spirit of giving had new meaning at Hudson Chevrolet GMC, which was privileged to coordinate a car delivery for someone in need.

An older woman called from Arizona and explained that her son in River Falls was struggling to raise three kids alone. His car was breaking down. She asked the salesperson to choose the best vehicle for her budget, and the two decided on a silver Chevrolet Malibu.

The car was delivered to the man’s house after he returned home from work. “Merry Christmas, this is your car,” said the salesperson. The soft-spoken man’s face dropped with emotion and he wiped away tears. After dressing up, he and the children came to the store to sign the paperwork.

The salesperson told coworkers that the exchange was his most powerful car experience after nearly 10 years in the business, explains General Manager Tim Jubie.

MADA starts Collision and Service Council

The Minnesota Auto Dealers Association (MADA) is kicking off its Collision and Service Council during the upcoming Twin Cities Auto Show to further assist dealerships in their lines of business.

DeniseAnderson2012_140x130MADA’s assistant director of member relations, Denise Anderson, said one of the goals of the council is to help stores promote their collision and service work, and educate consumers about the benefits of bringing their vehicles to dealerships for these services. It’s also planning for targeted training for body shop and service employees.

The inauguration of the new group is set to coincide with a private two hour auto show viewing and a reception.

Luther Automotive Services Director Steve Weisenberger said the group is very new. “Collision has never really had anything like it,” he said.

New vehicle sales up 31%

Market data shared by the Minnesota Auto Dealers Association projected a new vehicle sales level of 198,000 for the state in 2012.

Growth was strong through October, which posted a year-to-date increase of 31 percent over 2011. Some of that growth was attributed to pent up demand caused by vehicle purchases postponed due to the recession. Sluggish economic growth and high levels of household debt were also cited as factors impacting new vehicle sales.

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