The Luther Automotive Group

New training director has extensive background

Matt Hanrahan

“Training in the moment” is an overriding theme for Matt Hanrahan, Luther Auto’s new director of training and organizational development, who seeks the best possible customer experience.

Giving employees the resources and tools needed to succeed at the time is key for this active professional, who has served Luther as a consultant for three years.

Raised on a Wisconsin dairy farm, after getting his degree at the UW-Stout he moved to the windy city and a job with the Chicago Tribune. He then directed training and organizational development for a Danish-owned firm, which involved extensive travel in North and South America.

Matt Hanrahan

Matt Hanrahan

“The goal is to help every person have immediate access to training specific to them and their job.”

Hanrahan earned his master’s degree at the University of St. Thomas, and spent 10 years working with training guru Larry Wilson, who started Wilson Learning.

The guest experience is his focus, both in sales and service. Creating the best experience for each individual customer is not a new aim, but training tools will be enhanced. “The goal is to help every person have immediate access to training specific to them and their job,” Hanrahan said.

Married with three children, Hanrahan enjoys spending much of his spare time working in the garden and landscaping.

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